This is for the newborn photographer who is still in the early stages of their business or just starting out, looking to turn pro.

Maybe you have been in business a while but not seeing the results you want in your photography and business.

If you want to supercharge your business and start earning the money you deserve this is for you.

This is over 14 years of knowledge, shared with you over 12 months, which is absolutely priceless.

If this is your dream and you want the absolute best chance of success and ongoing support, this is 100% for you.

Not only will this save you money in the long run, but in all honesty probably 2-3 years of trying to work it out alone.

I will be with you every step of the way, supporting you and helping you with every aspect of your newborn photography business, because I know the importance of having ongoing support.

Having a mentor not only enhances your knowledge and skills, but your confidence your productivity and mindset.

By the end of this programme you will be confidently running your own business and creating images you can only dream off right now, have the balance you want and be earning decent money doing what you absolutely love.

You are in the right place if doing more of what you love matters to you, if your dreams matter to you, if building a business that is authentic matters to you. 

If you are in the start up phase and looking to turn pro or just starting out, a girl with a dream and a camera, I am going to help you earn good money from doing what you love.

This 12 month mentoring programme will give you all the support you need to build an authentic, what I call a, Be You newborn photography business, that gives you the life and business that you want as well as confidence.

This is newborn photography mastery, I will be teaching you my exact signature methodology so you can have a stand out business, that generates a decent income, by delivering quality images a quality service, quality products, repeat clients and longevity, this my lovely is for you.

It doesnt matter whether you work from home, are a mobile photographer or have a high street studio because I have worked from all three.

I know how much, ongoing support helps with progress and confidence.

We will meet twice a month online and work together to build the framework for you to thrive and grow, you are also invited to an in person 2 day workshop, where we spend the day getting creative and working on your business(date tbc)

If you are serious about your business, it starts with you, invest in your business, invest in yourself.


Either pay in full or pay a deposit of £495 and 10 monthly payments of £250

I am committed to making this course accessible for you because I know the impact this will have on you and your business and I want you to succeed and be able to achieve what I have.

You don’t have to settle with just about scraping through, you really don’t.

I don’t want anyone who wants to join me, miss out, because of money, which is why you have the option to split the cost

Dates will be arranged with you going forward.



You were producing images that you could only dream of right now, that you were consistently proud of, that stood out and with your own style, that the your client loves.

If you were earning an average of £500-£900 plus per session, a potential of a minimum £3000 a month just on 6 newborn

sessions per month.

If you could charge what your work and time are worth, if you could work with clients that love what you do, who are excited to work with you, who dont make it all about price, so you dont feel the need to justify what you do and what they get over and over again, leaving you feeling deflated.

If you could be more confident in your business and have structured marketing and goals, to actually feel like you are a business woman, who is here to make money and have a better life for you and your family, your not apologetically running this as a hobby or side hustle.

Imagine this and much more

When you take that step to make a change, this all becomes possible.

 What’s included

Your own personal mentor for the next 12 months

My complete Signature Methodology

Reflection and Intention Session

10 twice monthly private 1:1 monthly online learning sessions with 2 pause months

Monthly resources and tasks

Replay videos of each of our session’s, so you can watch again

1:1 Support throughout

5 Accountability check ins

 2 days in person training

(date tbc with you)

Certificate of Completion

Spaces for this VIP Mastery 1:1 mentoring are limited so you have my full attention for the next exciting 12 months.

A beautiful mix of creativity, business, confidence and a little bit of magic.

I will be showing you my exact posing workflow and how you can get the most out of your sessions, as well as editing, and the all important business side.

Plus I will be showing you how to stand out, be seen and get creative.

In a nutshell I will be showing you exactly how I went from an unconfident, nervous mum with a camera, running a business that felt like a hobby and not charging enough, to a streamlined, refined, stand out business, that filled me with confidence and self belief and paid me my worth.

I will be helping you achieve your dreams.

This is not for you if

You are looking for a quick fix

You already have a business that you are happy with

You are not prepared to put in the work

You just want to follow the crowd and latest trends

You are not interested in creating a Be You business

You are not interested in creativity, a little bit of magic and looking at things differently

You are not serious about your business

You want all the work done for you

You dont value training

You dont want support

Your business is exactly where you want it to be

You are earning enough money



 You are brand new or still in the early days of starting out

You want to learn a simple posing workflow that fills you with confidence and always sells

You want to create better images

You want to feel like a photographer not a fraud

You want to be able to charge properly for your work

You want to learn the business side as well as the photography

You want to feel more confident

You dont want to be known for being cheap and cheerful

You want to have focus and clarity, not overwhelm

You are ready to put in the work

You know something needs to change and you are ready for that change

You want to be more creative

You want your images and business to be seen

You want bookings in the diary and clients that love your work

You want to understand and nail your marketing

You have an open mind and are ready for what’s possible

You want to get where you want to be faster

You want to be able to understand things in simple terms so its fun not overwhelming

You want to learn from someone who has already been there and done it, that will encourage you boost your confidence

You want to have a better relationship with money

You want ongoing support

You want to follow your dreams

Be You Buisness

You dont have to do what everyone else is doing, you can do things your way and create your be you business.

In life we grow up believeing we have to do things in a certain way, that often we have to follow the rules and do what everyone else is doing in order to succeed.

You dont!

If you want to create a photography business that only shoots on pink, do it, if you want to create a business only photographing twice a week and spend the rest of your week being you and doing what you love, guess what, do it.

Create a Be You Business.

This Mastermind invites you, the new photographer, starting out, ready to turn pro, 12 months of support and a gently kick up the bum when needed 😉 to help you get to the standard of photography that you want and feel like a business owner.

Each month we will be looking at


-Posing, workflows and style

-Editing and style

-Identity and branding


– Signature pieces

-Clients and bookings

-Your services

-Business Workflows


-Money talks

-Be you Business

-Includes workbooks/pdfs/cheat sheets

Over 12 months we will be going deeper with each topic and work on areas that you need it the most

Hello my lovelies, Im Deana, an East London girl who had a passion for photography and decided one day after seeing a professional newborn photograph in a magazine that, thats what I wanted to do.

I took my £400 camera and kit lens and attended my first group workshop, where I felt like a total fraud, I knew nothing. 

Being as stubborn and determined as I am, I wanted to prove to myself that I could do this and I gave myself 6 months to do it.

I had 3 kids under 5 and very little money but what I did know was that if I had a hope in hell of making this work, I had to find the money to educate myself, the cheap camera does the job but without knowledge, without the experience and wisdom of someone who was already doing what I wanted, I may as well of given up there and then.

Within 12 months I had won 2 awards, people were actually booking me, actually bloody paying me to do what I absolutely loved.

I knew what I wanted from my business so I trained more in every aspect of business, I wanted to know as much as possible to get where I wanted to be.

The best lesson I learnt was my Be You Business approach, this was not about following trends or the crowd but creating an authentic business from within.

10 years later, over 40 photographic awards, an associate in newborn photography, judge of an international awards, 3 business awards and a business that stood out, Images that stood out and being paid well for doing what I loved.

I had made the dream happen and gone beyond that.

If an East End girl like me, not university educated, but with a dream can make it a reality, so can you and I am going to spend the next 12 months showing you how xx

If you feel like you are not where you want to be in business,  feel like your images are not quite good enough, feel overwhelmed and like you are being ghosted or not getting enough bookings, I am here to tell you its not your fault. 

Maybe you have been wanting to do this for so long but just dont know where to start so never do.

You dont know what you dont know and until you do how can things possibly change and get better?

Maybe you have tried going it alone, watching videos and signing up to free downloads and courses, maybe that didn’t work.

What’s different?

Why will this work?

This is not a one trick pony, quick fix, this is a complete authentic 1:1 support system purely for newborn photographers.

I know from experience that having someone by your side, helping you, supporting you and giving you that gentle push when you need it, is so important.

Now is the time to give it all you’ve got and really make your business work, its time to stop thinking about it and hoping for the best and start taking action.

Be your own boss, work when you want, take a holiday when you want, stop telling yourself you cant and start telling yourself you can, you can do all of that if you you have the tools.

Why cant you make the money you want?

Why cant you work when you want?

Why cant you produce the images you want?

Why cant you have clients that love you and what you do?

Why cant you do things your way?

Is staying as you are, not joining me on this VIP programme really an option?

This Mastermind includes a 2 day workshop at my home in the beautiful Lincolnshire Wolds, surrounded by nature and animals.

Day 1

Will be practical, where we will be looking at creativity, posing and refinement.

We will then meet for dinner and drinks

(Hopefully a BBQ time of year/weather permitting)

Day 2

We will be working on our business.

A date will be arranged that suits you and of course Lunch will be included.

There is a lovely little b&b 5 mins from my home and studio.


Either pay in full or pay a deposit of £495 and 10 monthly payments of £250

I am committed to making this course accessible for you because I know the impact this will have on you and your business and I want you to succeed and be able to achieve what I have.

You dont have to settle with just about scraping through, you really dont.

I dont want anyone who wants to join me, miss out, because of money, which is why you have the option to split the cost

Start when you are ready, dates will be arranged with you going forward.

What if I cant attend a session?

The mastermind is 1:1 support, so we will work together to find a date that suits.

Im brand new, I have just got a camera, will this work for me?

Absolutely, I specialise in helping total beginners to photography & business. My simple approach to teaching means no experience is needed at all.

By the end of the 12 months you will have achieved more than you could wish for right now.

How much time do I get with you?

You will be able to talk to me live each month during the sessions, plus 5 accountability catch ups.  You also will be joining me in person for a full 2 day workshop, where we work on creativity and business. You can of course contact me inbetween sessions for extra support and advice, you have me for a full 12 months.

I have been in business just over a year, can I still do this?

Absoultly, it doesnt matter how long you have been in business if you feel your images are not where you want them to be and you feel lost in your business, this will not only transform your images, but your business, confidence and mindset.

How long does each session last?

Each session will vary, depending on topic, as a guide prepare to put aside at least 2 hours per session (but be prepared for more)

The workshop day will run 10-4 and if you want to stay in one of the local b&b’s we can meet for dinner.

You then need to put aside your own time to do the work.

What is a pause?

This is where we take time off to reflect and catch up with any parts of the mastermind, or revisit.

Pause Months will be August and December

When does it start?

We start when you are ready, just be aware August and December are pause months so no start dates are available at this time.

I’ve had several 1:1 training sessions now with Deana over the years. Each time I’ve come away inspired to learn, ready to improve and practice my craft. Deana’s unique and patient teaching method means she explains and demonstrates everything so clearly. She ensures you totally understand a topic before moving ahead to the next. No question is too simple and Deana repeatedly answers every one without judgement. My work has definitely improved under Deana’s mentorship. I’m now confidently charging customers my worth and enjoy continued refresher course with Deana. She is a talented, friendly and gifted teacher. Thank you Deana.

Brilliant trainer and photographer! Absolutely lovely lady , very patient and understanding. She knows A LOT about photography and twice as much about babies ! Couldn’t recommend her enough x


On the 6th of October I did a two day 1:1 training session in Deana’s studio. I was a complete beginner and was very worried that I wouldn’t understand any of it. I had never photographed a newborn before and had only just picked up a camera. Deana’s training session was everything I needed and more ! Deana gave me the confidence to not only photograph my first ever newborn during the training but to then go on and start my own photography business. Deana was a fabulous teacher, very calm, supportive, easy going and if I was ever unsure of anything she would always find another way to explain. Deana went up and beyond to help me find the confidence to make my dreams become a reality. Before this training, I felt every overwhelmed and lost, I now know what I need to do and I how to do it. I would highly recommend Deana to anyone who’s thinking of becoming a photographer or needs that little confidence boost

Highly recommending Deana Louise Hewitt! I’m currently doing her online workshop and it’s amazing. Amount of knowledge that Deana is sharing is incredible – you won’t get that during in person workshop. I would say that this is more like a mentorship. ❤️❤️❤️


Are you ready for the business of your dreams?

The first step is to