Hello my lovely

I know that being a newborn photographer is a really rewarding job in many ways, I also know it comes with many challenges, that can stop many from really making it the success they hoped for.

It takes passion, drive, trust and knowledge to be able to create a business that fits in with the life you desire.

Whether that be more time for you, your family and the kids or more money so you can treat the kids and not worry about how you will pay the bills.

Having a mentor not only enhances your knowledge and skills but also your confidence, productivity and mindset.

I am here for the woman that wants to earn decent money doing what she loves, without sacrificing the one thing most of us want more of, time.

I know that if you put in the work now, you too can have a business that offers you the freedom that you want.

You are in the right place if doing more of what you love matters to you, if your dreams matter to you, if building a business that is authentic matters to you. 

If you are in the start up phase and looking to turn pro or just starting out, a girl with a dream and a camera, I am going to help you earn good money from doing what you love.

You can choose from either 6 weeks, 6 months or 12 months of mentoring with whatever it is you need help with right now.

This is newborn photography mastery, I will be teaching you my exact signature methodology’s so you can have a stand out business, that generates a decent income, by delivering quality images a quality service, repeat clients and longevity, this my lovely is for you.

It doesnt matter whether you work from home, are a mobile photographer or have a high street studio because I have worked from all three.

I know how much, ongoing support helps with progress and confidence.

£695 6 weeks online mentoring

£185 a month for 6 months mentoring

£249.58 a month for 12 months mentoring

Dates will be arranged with you going forward.



You were producing images that you could only dream of right now, that you were consistently proud of, that stood out and with your own style, that the your client loves.

If you were earning an average of £500-£900 plus per session, a potential of a minimum £3000 a month just on 6 newborn

sessions per month.

If you could charge what your work and time are worth, if you could work with clients that love what you do, who are excited to work with you, who dont make it all about price, so you dont feel the need to justify what you do and what they get over and over again, leaving you feeling deflated.

If you could be more confident in your business and have structured marketing and goals, to actually feel like you are a business woman, who is here to make money and have a better life for you and your family, your not apologetically running this as a hobby or side hustle.

Imagine this and much more

When you take that step to make a change, this all becomes possible.

 What’s included

Your own personal mentor for your chosen duration

My complete Signature Methodology

Reflection and Intention Session

Private 1:1 online sessions

Resources and tasks

Replay videos of each of our session’s, so you can watch again

1:1 Support throughout

Accountability check in

£695 6 weeks online mentoring

£185 a month for 6 months mentoring

£249.58 a month for 12 months mentoring

Dates will be arranged with you going forward.

Spaces for 1:1 Mentoring are limited so each of you receive my full support

This is not for you if

You want to be the cheapest in your area

You already have a business that you are happy with

You are not prepared to put in the work

You just want to follow the crowd and latest trends

You are not interested in creating a Be You business

You are not interested in creativity, a little bit of magic and looking at things differently

You are not serious about your business

You want all the work done for you

You dont value training

You dont want support

Your business is exactly where you want it to be

You are earning enough money



Hello my lovelies, Im Deana, an East London girl who had a passion for photography and decided one day after seeing a professional newborn photograph in a magazine that, thats what I wanted to do.

I took my £400 camera and kit lens and attended my first group workshop, where I felt like a total fraud, I knew nothing. 

Being as stubborn and determined as I am, I wanted to prove to myself that I could do this and I gave myself 6 months to do it.

I had 3 kids under 5 and very little money but what I did know was that if I had a hope in hell of making this work, I had to find the money to educate myself, the cheap camera does the job but without knowledge, without the experience and wisdom of someone who was already doing what I wanted, I may as well of given up there and then.

Within 12 months I had won 2 awards, people were actually booking me, actually bloody paying me to do what I absolutely loved.

I knew what I wanted from my business so I trained more in every aspect of business, I wanted to know as much as possible to get where I wanted to be.

The best lesson I learnt was my Be You Business approach, this was not about following trends or the crowd but creating an authentic business from within.

10 years later, over 40 photographic awards, an associate in newborn photography, judge of an international awards, 3 business awards and a business that stood out, Images that stood out and being paid well for doing what I loved.

I had made the dream happen and gone beyond that.

If an East End girl like me, not university educated, but with a dream can make it a reality, so can you and I am going to spend the next 12 months showing you how xx

If you feel like you are not where you want to be in business,  feel like your images are not quite good enough, feel overwhelmed and like you are being ghosted or not getting enough bookings, I am here to tell you its not your fault. 

Maybe you have been wanting to do this for so long but just dont know where to start so never do.

You dont know what you dont know and until you do how can things possibly change and get better?

Maybe you have tried going it alone, watching videos and signing up to free downloads and courses, maybe that didn’t work.

What’s different?

Why will this work?

This is not a one trick pony, quick fix, this is a complete authentic 1:1 support system purely for newborn photographers.

I know from experience that having someone by your side, helping you, supporting you and giving you that gentle push when you need it, is so important.

The combination of my unique methodologies helps you discover your unique business dna.

Now is the time to give it all you’ve got and really make your business work, its time to stop thinking about it and hoping for the best and start taking action.

Be your own boss, work when you want, take a holiday when you want, stop telling yourself you cant and start telling yourself you can, you can do all of that if you you have the tools.

Why cant you make the money you want?

Why cant you work when you want?

Why cant you produce the images you want?

Why cant you have clients that love you and what you do?

Why cant you do things your way?

Is staying as you are, not joining me on this VIP programme really an option?

Start when you are ready, dates will be arranged with you going forward.

When will the sessions be?

We will work together to find a date and time that suits.

Im brand new, I have just got a camera, will this work for me?

Absolutely, I specialise in helping total beginners to photography & business. My simple approach to teaching means no experience is needed at all.

How much time do I get with you?

You will be able to talk to me live each month during the sessions, depending on which option you have chosen, will determine how many sessions you will receive.

I have been in business just over a year, can I still do this?

Absoultly, it doesnt matter how long you have been in business if you feel your images are not where you want them to be and you feel lost in your business, this will not only transform your images, but your business, confidence and mindset.

How long does each session last?

Each session will vary, depending on topic, as a guide prepare to put aside at least 2 hours per session (but be prepared for more)

What is a pause?

This is where we take time off to reflect and catch up with any parts of the mastermind, or revisit.

Pause Months will be August and December

When does it start?

We start when you are ready, just be aware August and December are pause months so no start dates are available at this time.

I’ve had several 1:1 training sessions now with Deana over the years. Each time I’ve come away inspired to learn, ready to improve and practice my craft. Deana’s unique and patient teaching method means she explains and demonstrates everything so clearly. She ensures you totally understand a topic before moving ahead to the next. No question is too simple and Deana repeatedly answers every one without judgement. My work has definitely improved under Deana’s mentorship. I’m now confidently charging customers my worth and enjoy continued refresher course with Deana. She is a talented, friendly and gifted teacher. Thank you Deana.

Brilliant trainer and photographer! Absolutely lovely lady , very patient and understanding. She knows A LOT about photography and twice as much about babies ! Couldn’t recommend her enough x


On the 6th of October I did a two day 1:1 training session in Deana’s studio. I was a complete beginner and was very worried that I wouldn’t understand any of it. I had never photographed a newborn before and had only just picked up a camera. Deana’s training session was everything I needed and more ! Deana gave me the confidence to not only photograph my first ever newborn during the training but to then go on and start my own photography business. Deana was a fabulous teacher, very calm, supportive, easy going and if I was ever unsure of anything she would always find another way to explain. Deana went up and beyond to help me find the confidence to make my dreams become a reality. Before this training, I felt every overwhelmed and lost, I now know what I need to do and I how to do it. I would highly recommend Deana to anyone who’s thinking of becoming a photographer or needs that little confidence boost

Highly recommending Deana Louise Hewitt! I’m currently doing her online workshop and it’s amazing. Amount of knowledge that Deana is sharing is incredible – you won’t get that during in person workshop. I would say that this is more like a mentorship. ❤️❤️❤️


Are you ready for the business of your dreams?

The first step is to