This is for the brand new newborn photographer who wants help with the business side only.

If you feel overwhelmed trying to work out what you need to be doing in your business.

If you dont know how to price yourself or market yourself.

If you have had the photography training and now you are stumbling around trying to figure it all out or perhaps you want to set the business side up first, this self study programme will help you set everything up and take away the overwhelm.

Self Study Learning

This programme has been put together so you can join when you want and study at your own pace at a time that suits you.

This will cover all the essentials that you need to know in business and help guide you through simple steps to take to start building your business.

Available soon!

You are in the right place if you are feeling overwhelmed with where to start and what you should be doing.

This programme will help you with all of the essentials including, how to be seen, getting your first clients, how to price yourself, how to use social media, how to present the clients images and much more.



 What’s included




Accountability check in

You are brand new

You haven’t had any business training

You want a better work-life balance

You want to remove the overwhelm

You want a helping hand

You want more time

You want to feel more confident

You want to have focus and clarity

You want your business to be seen

You want to follow your dreams

Hello my lovelies, Im Deana, an East London girl who had a passion for photography and decided one day after seeing a professional newborn photograph in a magazine that, thats what I wanted to do.

I took my £400 camera and kit lens and attended my first group workshop, where I felt like a total fraud, I knew nothing. 

Being as stubborn and determined as I am, I wanted to prove to myself that I could do this and I gave myself 6 months to do it.

I had 3 kids under 5 and very little money but what I did know was that if I had a hope in hell of making this work, I had to find the money to educate myself, the cheap camera does the job but without knowledge, without the experience and wisdom of someone who was already doing what I wanted, I may as well of given up there and then.

Within 12 months I had won 2 awards, people were actually booking me, actually bloody paying me to do what I absolutely loved.

I knew what I wanted from my business so I trained more in every aspect of business, I wanted to know as much as possible to get where I wanted to be.

The best lesson I learnt was my Be You Business approach, this was not about following trends or the crowd but creating an authentic business from within.

10 years later, over 40 photographic awards, an associate in newborn photography, judge of an international awards, 3 business awards and a business that stood out, Images that stood out and being paid well for doing what I loved.

I had made the dream happen and gone beyond that.

If an East End girl like me, not university educated, but with a dream can make it a reality, so can you and I am going to spend the next 6 months showing you how xx

How do I access the course content?

You will be sent a welcome email with the links needed. 

What is self paced study?

Everything has been pre recorded for you, so that you can watch in your own time and work at your own pace, many of my clients are mums with young children so you can fit this around your family or work.

Im just starting my business can I still join?

Yes this is just for beginners

What is an accountability check in?

I will contact you via email once you have joined to see how you are getting on.

I’ve had several 1:1 training sessions now with Deana over the years. Each time I’ve come away inspired to learn, ready to improve and practice my craft. Deana’s unique and patient teaching method means she explains and demonstrates everything so clearly. She ensures you totally understand a topic before moving ahead to the next. No question is too simple and Deana repeatedly answers every one without judgement. My work has definitely improved under Deana’s mentorship. I’m now confidently charging customers my worth and enjoy continued refresher course with Deana. She is a talented, friendly and gifted teacher. Thank you Deana.

Brilliant trainer and photographer! Absolutely lovely lady , very patient and understanding. She knows A LOT about photography and twice as much about babies ! Couldn’t recommend her enough x


On the 6th of October I did a two day 1:1 training session in Deana’s studio. I was a complete beginner and was very worried that I wouldn’t understand any of it. I had never photographed a newborn before and had only just picked up a camera. Deana’s training session was everything I needed and more ! Deana gave me the confidence to not only photograph my first ever newborn during the training but to then go on and start my own photography business. Deana was a fabulous teacher, very calm, supportive, easy going and if I was ever unsure of anything she would always find another way to explain. Deana went up and beyond to help me find the confidence to make my dreams become a reality. Before this training, I felt every overwhelmed and lost, I now know what I need to do and I how to do it. I would highly recommend Deana to anyone who’s thinking of becoming a photographer or needs that little confidence boost

Highly recommending Deana Louise Hewitt! I’m currently doing her online workshop and it’s amazing. Amount of knowledge that Deana is sharing is incredible – you won’t get that during in person workshop. I would say that this is more like a mentorship. ❤️❤️❤️


Are you ready for the business of your dreams?

The first step is to