

This is for the newborn photographer who is in the early stages of their business, looking to turn pro.
If you want to supercharge your business and start earning the money you deserve, then grab your spot below.
This is over 10 years of knowledge, shared with you over 12 months, which is absolutely priceless.
Not only will this save you money in the long run, but in all honesty probably 2-3 years of trying to work it out alone.
I will be with you every step of the way, supporting you and helping you with every aspect of your newborn photography business, because I know the importance of having ongoing support and momentum.
By the end of this programme you will be confidently running your own business.




You are in the right place if doing more of what you love matters to you, if your dreams matter to you, if building a business that is authentic matters to you.
If you are in the start up phase and looking to turn pro and earn money from doing what you love.
This 12 month mentoring programme will give you all the support you need to build an authentic Be You newborn photography business, that gives you the life and business that you want as well as confidence.
I know how much, ongoing support helps with progress and confidence.
We will meet once a month online to work together to build the framework for you to thrive and grow, you are also invited to an optional in person 2 day workshop, where we spend the day getting creative and working on your business(date tbc)
If you are serious about your business, it starts with you, invest in your business, invest in yourself.
£1888
Either pay in full or pay a deposit of £188 and 10 monthly payments of £170.
I am committed to making this course accessible for you because I know the impact this will have on you and your business and I want you to succeed and be able to achieve what I have.
You dont have to settle with just about scraping through, you really dont.
I dont want anyone who wants to join me, miss out, because of money, which is why you have the option to split the cost
Starts January 2024, dates will be arranged going forward, limited spaces.

You were producing images that you were consistently proud of, that stood out and with your own style, that the right client loves.
If you could charge what your work and time are worth, if you could work with the right clients that love what you do, who are excited to work with you, who dont make it all about price, so you dont feel the need to justify what you do and what they get over and over again, leaving you feeling deflated.
If you could be more confident in your business and have structured marketing and goals, to actually feel like you are a business woman, who is here to make money and have a better life for you and your family, your not apologetically running this as a hobby or side hustle.
Imagine this and much more
When you take that step to make a change, this all becomes possible.

What’s included
Reflection and Intention Session
10 Monthly online learning sessions with 2 pause months
Monthly resources and tasks
Replay videos of each session
1:1 Support throughout
5 Accountability check ins
BONUS Invitation to attend a 2 day in person workshop day
(date tbc)
Spaces are limited so you have my full attention for the next exciting 12 months.
A beautiful mix of creativity, business, confidence and a little bit of magic.
I will be showing you my exact posing workflow and how you can get the most out of your sessions, as well as editing, and the all important business side.
Plus I will be showing you how to stand out, be seen and get creative.
In a nutshell I will be showing you exactly how I went from an unconfident, nervous mum with a camera, running a business that felt like a hobby and not charging enough, to a streamlined, refined, stand out business, that filled me with confidence and self belief and paid me my worth.
I will be helping you achieve your dreams.


This is not for you if
You are looking for a quick fix
You are not prepared to put in the work
You just want to follow the crowd and latest trends
You are not interested in creating a Be You business
You are not interested in creativity, a little bit of magic and looking at things differently
You are not serious about your business
You want all the work done for you
You dont value training
You dont want support
Your business is exactly where you want it to be


You want to learn a simple posing workflow that fills you with confidence and always sells
You want to feel like a photographer not a fraud
You want to be able to charge properly for your work
You want to feel more confident
You want to have focus and clarity, not overwhelm
You are ready to put in the work
You know something needs to change and you are ready for that change
You want to be more creative
You want your images and business to be seen
You want to understand exactly who your ideal client is
You want to understand and nail your marketing
You have an open mind and are ready for what’s possible
You want to get where you want to be faster
You want to have a better relationship with money
You want ongoing support
You want to follow your dreams


Be You Buisness
You dont have to do what everyone else is doing, you can do things your way and create your be you business.
In life we grow up believeing we have to do things in a certain way, that often we have to follow the rules and do what everyone else is doing in order to succeed.
You dont!
If you want to create a photography business that only shoots on pink, do it, if you want to create a business only photographing twice a week and spend the rest of your week being you and doing what you love, guess what, do it.
Create a Be You Business.
This Mastermind invites you, the new photographer, starting out, ready to turn pro, 12 months of support and a gently kick up the bum when needed 😉 to help you get to the standard of photography that you want and feel like a business owner.
Each month we will be looking at
-Essentials
-Posing, workflows and style
-Editing and style
-Identity
-Confidence
-Clients and bookings
-Business Workflows
-Marketing
-Money talks
-Be you Business
-Includes workbooks/pdfs/cheat sheets
-Downloadable posing cards
Over 12 months we will be going deeper with each topic




Hello my lovelies, Im Deana, an East London girl who had a passion for photography and decided one day after seeing a professional newborn photograph in a magazine that, thats what I wanted to do.
I took my £400 camera and kit lens and attended my first group workshop, where I felt like a total fraud, I knew nothing.
Being as stubborn and determined as I am, I wanted to prove to myself that I could do this and I gave myself 6 months to do it.
I had 3 kids under 5 and very little money but what I did know was that if I had a hope in hell of making this work, I had to find the money to educate myself, the cheap camera does the job but without knowledge, without the experience and wisdom of someone who was already doing what I wanted, I may as well of given up there and then.
Within 12 months I had won 2 awards, people were actually booking me, actually bloody paying me to do what I absolutely loved.
I knew what I wanted from my business so I trained more in every aspect of business, I wanted to know as much as possible to get where I wanted to be.
The best lesson I learnt was my Be You Business approach, this was not about following trends or the crowd but creating an authentic business from within.
10 years later, over 40 photographic awards, an associate in newborn photography, judge of an international awards, 3 business awards and a business that stood out, Images that stood out and being paid well for doing what I loved.
I had made the dream happen and gone beyond that.
If an East End girl like me, not university educated, but with a dream can make it a reality, so can you and I am going to spend the next 12 months showing you how xx

If you feel like you are not where you want to be in business, feel like your images are not quite good enough, feel overwhelmed and like you are being ghosted or not getting enough bookings, I am here to tell you its not your fault.
You dont know what you dont know and until you do how can things possibly change and get better?
Maybe you have tried going it alone, watching videos and signing up to free downloads and courses, maybe that didn’t work.
What’s different?
Why will this work?
This is not a one trick pony, quick fix, this is a complete authentic support system purely for newborn photographers.
I know from experience that having someone by your side, helping you, supporting you and giving you that gentle push when you need it, is so important.
Now is the time to give it all you’ve got and really make your business work, its time to stop thinking about it and hoping for the best and start taking action.
Be your own boss, work when you want, take a holiday when you want, stop telling yourself you cant and start telling yourself you can, you can do all of that if you you have the tools.
Why cant you make the money you want?
Why cant you work when you want?
Why cant you produce the images you want?
Why cant you have clients that love you and what you do?
Why cant you do things your way?
Is staying as you are, not joining me on this programme really an option?

This Mastermind includes an optional invitation to a 2 day workshop at my home in the beautiful Lincolnshire Wolds, surrounded by nature and animals.
Day 1
Will be practical, where we will be looking at creativity, posing and refinement.
We will then meet for dinner and drinks
(Hopefully a BBQ weather permitting)
Day 2
We will be working on our business.
A date will be arranged in late spring/early summer that suits those of you that would like to attend and of course Lunch will be included.
There is a lovely little b&b 5 mins from my home and studio.
This bonus day will bring our small group together for extra support, a day of creativity and new friendships.

£1888
Either pay in full or pay a deposit of £188 and 10 monthly payments of £170.
I am committed to making this course accessable for you because I know the impact this will have on you and your business and I want you to succeed and be able to achieve what I have.
You dont have to settle with just about scraping through, you really dont.
I dont want anyone who wants to join me, miss out, because of money, which is why you have the option to split the cost
Starts January 2024, dates will be arranged going forward, limited spaces.

What if I cant attend a session?
Everything will be recorded, so you can catch up and watch in your own time.
How much time do I get with you?
You will be able to talk to me live each month during the sessions, plus 5 accountability catch ups. You also have the opportunity to join me in person for a full 2 day workshop, where we work on creativity and business. You can of course contact me inbetween sessions for extra support and advice, you have me for a full 12 months.
How long does each session last?
Each session will vary, depending on topic and participation, as a guide prepare to put aside at least 2 hours per session (but be prepared for more)
The workshop day will run 10-4 and if you want to stay in one of the local b&b’s we can meet for dinner.
You then need to put aside your own time to do the work.
What is a pause?
This is where we take time off to reflect and catch up with any parts of the mastermind, or revisit.
Pause Months will be August and December
Mastermind will run from January-November 2024

Brilliant trainer and photographer! Absolutely lovely lady , very patient and understanding. She knows A LOT about photography and twice as much about babies ! Couldn’t recommend her enough x
Highly recommending Deana Louise Hewitt! I’m currently doing her online workshop and it’s amazing. Amount of knowledge that Deana is sharing is incredible – you won’t get that during in person workshop. I would say that this is more like a mentorship.
Kate
Are you ready for the business of your dreams?
The first step is to