This is for the newborn photographer who wants help with the business side only.

If you feel overwhelmed trying to work out what you need to be doing in your business.

If you dont know how to price yourself or market yourself.

If you have had the photography training and now you are stumbling around trying to figure it all out.

If you dont know how to get yourself out there and feel like you are struggling to find clients.

If you are new and starting out and want help setting up your business or you have been doing it a while and you are not seeing the results you want and you know its time to get help and concentrate on the business side. 

If you are thinking, its a normal boring business course, its not!

This has been created just for newborn photographers, with my be you business methodology and will get you thinking and seeing differently.

If you have never had any business training, this will open your eyes to a new way of building your business 

This is especially for newborn photographers so you can use tried and tested methods that I have used in my business that have kept me in business for well over 14 years.

If you want help and support for the next 6 months to help your business grow.

The next course starts September 2024


 Join today for only £95

plus 3 monthly instalments of 200

You are in the right place if doing more of what you love matters to you, if your dreams matter to you, if building a business that is authentic matters to you. 

If being the very best version of you and earning money from doing what you love, matters to you.

This online mentoring programme is just for newborn photographers, whether you are in the early phase of just starting out or you have been doing it a while and not seeing the results that you want.

This will help you build an authentic Be You photography business, that helps you stand out, find those clients and gives you the life and business that you want as well as the confidence.

If you are serious about your business, it starts with you, invest in your business, invest in yourself.

This course will help you with the all important basics that you need, as well as to understand your business and refine your business, to be able to market yourself and what you have to offer,  which will ultimately start bringing in the right clients.

If you have never had any business training and support before this will make all the difference.

So you have a business that you are happy in, that doesnt take all of you and your time and that makes you money doing what you love.

This course starts September 2024

Dates will be arranged going forward.


Either pay in full or choose to pay a £95 deposit and

3 monthly payments of £200



If you could charge what your work and time are worth, if you could work with the right clients that love what you do, who are excited to work with you, who dont make it all about price, so you dont feel the need to justify what you do and what they get, over and over again, leaving you feeling deflated.

If you could have more time for you and your family.

If you could have help and support setting up your business and growing your business.

If you had help with money and pricing.

If you had help finding the right clients.

If you could be more confident in your business and have structured marketing and goals, to actually feel like you are a business woman, who is here to make money and have a better life for you and your family, your not apologetically running this as a hobby or side hustle.

Imagine this and much more

When you take that step to make a change, this all becomes possible.

 What’s included

6 online monthly mentoring sessions

Accountability check ins

Recordings so you can watch again

Resources and tasks

In a nutshell I will be showing you exactly how I went from an unconfident, nervous mum with a camera, running a business that felt like a hobby and not charging enough, struggling to find clients, to a streamlined, refined, stand out business, that filled me with confidence, self belief and paid me my worth, without working constantly to make that happen.

I will be helping you achieve your goals.

This is not for you if

You are looking for a quick fix

You are not prepared to put in the work

You just want to follow the crowd and latest trends

You are not interested in creating a Be You business

You are not serious about your business

Your business is working for you

You have enough clients and money

You have done all the business training there is on offer



You want a better work-life balance

You want to remove the overwhelm

You dont want business to be boring

You want a helping hand

You want more time

You want to stop being ghosted all the time

You want longevity in your business

You want to feel more confident

You want to have focus and clarity

You are ready to put in the work

You know something needs to change and you are ready for that change

You want to be more creative

You want your business to stand out

You want to know exactly who your ideal client is

You want to nail your marketing

You have an open mind and are ready for what’s possible

You want to get where you want to be faster

You want to have a better relationship with money

You want to follow your dreams

Course Content looks at


-Identity and Brand

-Confidence and mindset




-Money talks

-Includes workbooks/pdfs/cheat sheets

To get the best from this course, please set aside time to go deeper with the work, the more you put into this the more you will get out.

Hello my lovelies, Im Deana, an East London girl who had a passion for photography and decided one day after seeing a professional newborn photograph in a magazine that, thats what I wanted to do.

I took my £400 camera and kit lens and attended my first group workshop, where I felt like a total fraud, I knew nothing. 

Being as stubborn and determined as I am, I wanted to prove to myself that I could do this and I gave myself 6 months to do it.

I had 3 kids under 5 and very little money but what I did know was that if I had a hope in hell of making this work, I had to find the money to educate myself, the cheap camera does the job but without knowledge, without the experience and wisdom of someone who was already doing what I wanted, I may as well of given up there and then.

Within 12 months I had won 2 awards, people were actually booking me, actually bloody paying me to do what I absolutely loved.

I knew what I wanted from my business so I trained more in every aspect of business, I wanted to know as much as possible to get where I wanted to be.

The best lesson I learnt was my Be You Business approach, this was not about following trends or the crowd but creating an authentic business from within.

10 years later, over 40 photographic awards, an associate in newborn photography, judge of an international awards, 3 business awards and a business that stood out, Images that stood out and being paid well for doing what I loved.

I had made the dream happen and gone beyond that.

If an East End girl like me, not university educated, but with a dream can make it a reality, so can you and I am going to spend the next 6 months showing you how xx

If you are looking for help with setting up your business, or if you are already in business and feel like you are not where you want to be, feel overwhelmed and like you are being ghosted or not getting enough bookings, I am here to tell you its not your fault. 

You dont know what you dont know and until you do how can things possibly change and get better?

Maybe you have tried going it alone, maybe that didn’t work.

This course helps you look at the basic foundations of your business and what you need, to taking you on a deeper understanding of how you can help your business grow and overcome some of the problems that all of us have faced at some point.

How do I access the course content?

You will be sent a welcome email with the links needed. Meetings will be held via zoom and replays/content will be accessed on the website. A password will be sent over to you.

When will the sessions be?

I arrange a date and time that suits as we go to enable as many of you to join me live as possible, so if you have other work commitments or young children we can work around that too

How much time do I get on the course?

We will meet once a month online, session time will vary depending on topic but aim to put at least an hour per session aside. You will also receive accountabilty check ins so I can give you any additional support.

Im just starting my business can I still join?

I specialise in helping new photographers go from start up to pro, so absolutely, if you are in those early stages this is perfect as you, you will be building solid foundations staight away.

What if I need extra support can I book a 1:1 with you?

Absolutely you have the option to add on a 1:1 online session here

I’ve had several 1:1 training sessions now with Deana over the years. Each time I’ve come away inspired to learn, ready to improve and practice my craft. Deana’s unique and patient teaching method means she explains and demonstrates everything so clearly. She ensures you totally understand a topic before moving ahead to the next. No question is too simple and Deana repeatedly answers every one without judgement. My work has definitely improved under Deana’s mentorship. I’m now confidently charging customers my worth and enjoy continued refresher course with Deana. She is a talented, friendly and gifted teacher. Thank you Deana.

Brilliant trainer and photographer! Absolutely lovely lady , very patient and understanding. She knows A LOT about photography and twice as much about babies ! Couldn’t recommend her enough x


On the 6th of October I did a two day 1:1 training session in Deana’s studio. I was a complete beginner and was very worried that I wouldn’t understand any of it. I had never photographed a newborn before and had only just picked up a camera. Deana’s training session was everything I needed and more ! Deana gave me the confidence to not only photograph my first ever newborn during the training but to then go on and start my own photography business. Deana was a fabulous teacher, very calm, supportive, easy going and if I was ever unsure of anything she would always find another way to explain. Deana went up and beyond to help me find the confidence to make my dreams become a reality. Before this training, I felt every overwhelmed and lost, I now know what I need to do and I how to do it. I would highly recommend Deana to anyone who’s thinking of becoming a photographer or needs that little confidence boost

Highly recommending Deana Louise Hewitt! I’m currently doing her online workshop and it’s amazing. Amount of knowledge that Deana is sharing is incredible – you won’t get that during in person workshop. I would say that this is more like a mentorship. ❤️❤️❤️


Are you ready for the business of your dreams?

The first step is to